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When aerospace physicist Dr. Max Huber suffered facial burns in a lab accident, he embarked on a 12-year journey that led to the epiphany of a lifetime – a fermentation process that harnessed the power of sea kelp and other pure ingredients into Miracle Broth.


Aesop was established in Melbourne back in 1987, born with the aim to create skin, hair and body care products of the finest quality. It began when founder Dennis Paphitis opened his hair salon and started blending essential oils into hair products. Trial samples were developed, demand quickly grew, and Aesop was born - the name intended to gently mock the outlandish claims, or fables if you may, made and told by other cosmetics’ brands.


Since then, Aesop has opened offices and stores around the world, cementing itself as the luxurious and aspirational brand that we all know and love. In 2016, the brand was acquired by Brazilian company Natura &Co, but Dennis Paphitis is still an adviser for his beloved brainchild. 




Aesop was ahead of its time on the sustainable and ethical front. Long before there were bans and rules on animal testing, Aesop was already staunchly opposed to animal testing. All its products are vegan, and the company is Leaping Bunny approved and a Certified B Corporation too.




The brand is positively passionate about product research and development, with a team of skilled chemical scientists based in Melbourne working together to come up with new product ideas based entirely on customer needs and feedback, testing them rigorously before they’re introduced to our shelves.




That meticulous research goes beyonds the realms of lotions and potions and into the brand’s packaging too. The sleek, sustainable and iconic packaging is expertly designed to be pleasing on the eyes, and we can confirm: we’re obsessed.

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